Huawei continues to face the storm caused by the Trump administration and the veto imposed by the former president of the United States so that the manufacturers of this country could not work with the Chinese multinational.

Under normal conditions, the magnitude of these restrictions would have brought down any company. But Huawei, far from being immobilized in the face of adversity, decided to change its strategy and reduce its dependence on third-party North American companies, such as Google: it could no longer include the commercial version of Android, as well as Google Mobile Services, which put you in a compromising situation. Instead, it began developing its own operating system and extending the services it was already providing in the Chinese market, Huawei Mobile Services (HMS) .

In the same way, he had to bet heavily on the ecosystem of developers to attract them to its Huawei AppGallery application store, in addition to providing a search engine that allows users to find, download and install -in an agile way and secure — apps that are not yet on this platform.

As Pablo Wang himself, former CEO of the Consumer Business Unit of Huawei Spain, would have joked, «it was a Chinese job.» Certainly, it was a challenge of enormous dimensions that Huawei has managed to turn into an opportunity .

Despite the change of government in the United States, Huawei will continue with this strategy, as confirmed (again) Ramiro Larragán, Huawei Marketing Director Consumer Business Group Spain : “We do not make political evaluations, we do not use hypotheses of political evolution for our work. We have established a strategy and we stay within that strategy, that is, we have thought about developing an ecosystem and we are working hard to achieve it, and that the situation with the US changes or not, for us it is not a variable that makes us change our strategy ; our approach ”.

Ramiro Larragán, Marketing Director of Huawei CBG Spain, during his virtual meeting with the media (click to zoom)

There is still a long way to go, but the truth is that the figures support the strategy set by Huawei for more than a year. In Europe there are already 90 million Huawei Mobile Services users and more than 42 million accessing the Huawei AppGallery application store. This rapid growth would not have been possible without the support of app developers, who currently number 2.3 million (300,000 outside of China) putting their creations on the Huawei platform.

Not surprisingly, the company has been investing money and resources to encourage the ecosystem of developers so that they incorporate their apps in the same way as they do in the other two platforms, Google Play Store and Apple App Store.

Petal Search and Petal Maps, the next to enter the scene

These two services are another example of the effort made by the manufacturer to complete the user experience as part of their strategy.