The coronavirus pandemic condemned many events in 2020 to be suspended or converted into virtual format.

One of the only ones that resisted was the IFA fair in Berlin . Its organizers kept their celebration in early September. IFA 2020 had a face-to-face part, with capacity limitations, which it combined with online presentations.

That is why it is not a surprise that the fair returns to the load in this 2021 . It will take place between September 3 and 7 .

This was announced by Jens Heithecker, its CEO, who says that the team is «overwhelmed by the extremely strong commitment of our partners» that «demonstrates the great interest of the industry in presenting their innovations». And to do it «live» .

“Together with our international retail partners, we want to prepare the recovery and rebound for the post-lockdown era”, indicates .

Among the companies that have already confirmed their presence are Amica, Beurer, Bleujour, Cellularline, Insta360, Metz, Schneider Electric , Sudio and TP- Link .