A new study identifies four existing models that can be implemented with success: “Botnet-as-a-Service,” native content, affiliate marketing and retail sales.

to Improve the technology of artificial intelligence (AI) and the proliferation of messaging applications -that allow users and businesses to interact through a variety of media, including text, voice, image, video and file sharing — is fueling the the popularity of chatbots.

These software programs use the messaging as an interface through which to carry out various tasks, such as checking the time or schedule a meeting.

bots are still incipient, and the monetization model has not yet been established, but there are a number of existing strategies that are likely to improve the use of the bots as tools within the messaging applications.

A new report from BI Intelligence has revealed that the adoption of chatbots has already taken off in the USA, with more than half of users between 18 and 55 years to use them.

companies and brands seeking to capitalize on the potential to monetize the software and the study has identified four existing models that can be implemented with success: “Botnet-as-a-Service,” native content, affiliate marketing and retail sales.

The chatbots may also provide to the brands, value-added, services that do not generate revenue directly but help to increase the ability of brands and companies to be better oriented and serve customers, increasing their productivity.

These include bots that are used for R+D and the customer service.