The Japanese manufacturer expects to close the year with a 2-digit growth in the professional notebook market.


The last time Toshiba Spain gathered journalists in a central Madrid restaurant was to address a difficult issue: its exit from the consumer market. Months later, the representatives of the Spanish subsidiary return to the same place , but with a change of speech.

The focus on the professional segment is giving really good results, said Emilio Dumas, director of Toshiba Iberia. This helps the quality of the company’s products, with a focus on safety and robustness; the personal relationship with the distribution channel and the design and manufacturing strategy, which are made in factories 100% own.

Although Toshiba’s fiscal year closes in March 2017, Dumas anticipates that the good growth rate will be maintained . In education, the firm has closed a «very good» exercise, as in the large account segment, in which it has added clients, although without specifying which. Toshiba Spain has a share of more than 20% in both.

And awaits the pull of the Public Administration. Now that the political situation has been unblocked, the manufacturer, who like many other actors has suffered the consequences of the break, hopes to return to the fold.

Next year he hopes to maintain his position in Education and Public Administration , some sectors that account for 50% of his business. He will also work in boosting its participation in the financial and industrial environment, the firm has stated through a statement made official on the occasion of the meeting.

Beyond hardware

As part of the plans for next years, Toshiba will launch portable-based applications for vertical sectors such as Health and Financial and will delve into the strategy of providing solutions and services with a strong focus on security.

This is the case of Toshiba Mobile Zero Clien t, the platform for virtualization of maximum security equipment.

Neither will it be left out of the burgeoning IoT industry, from which it will benefit thanks to CO2 emission impact monitoring solutions, among others.

The tyranny of the figures

Asked about the IDC data attributed by meager sales of 4,000 teams in the third quarter to Toshiba Spain, Dumas, surprised, has argued that the data does not reflect reality.

Although the manufacturer does not publish the exact figures of equipment sales, the executive has assured that the business is in good health and that they remain competitive in the market.

“We are calm. After passing tensions we have projects and things to tell , ”he said.