According to the manufacturer, the new service of replacement cartridges at home for their printers allow users to save up to 70% on ink.

HP Inc. just to officially announce a new service that comes out to revolutionize the use of your printers by the users. It is HP Instant Ink, based on a monthly payment subscription that makes it possible to forget you have to go to buy the ink cartridges as these are spare parts by the manufacturer by courier.

it Is so because the printer detects the ink level (the last DeskJet, ENVY, OfficeJet and OfficeJet Pro) and alert in case you are running out of cartridges, so that the homes and offices receive new supplies before this happens.

With HP Instant Ink users no longer have to worry about having to go to the store for new supplies. So focus only on print your memories and enjoy them. “new cartridges will arrive before they run out the old,” he said at a press conference Susanne Pontynen, responsible for HP Instant Ink.

This initiative comes at a time when the printing business remains very solid. is mobile users print a 18%, thanks to the technologies and apps that facilitate the connection between smartphones and printers. It is estimated that during the period 2016-2019 the market will generate a business volume of 235,000 million dollars. In the segment of injection, HP Inc. continued to increase its market share and currently has a 53%, as set out in the results of the latest study conducted by IDC.

Susanne Pontynen, responsible for HP Instant Ink; Inés Bermejo, responsible for Printing of HP Inc. in Spain and Gamze Tekeler, responsible for printing of consumption; during the presentation to the media
Susanne Pontynen, responsible for HP Instant Ink; Inés Bermejo, responsible for Printing of HP Inc. in Spain and Gamze Tekeler, responsible for printing of consumption; during the presentation to the media

HP Instant Ink arrives with three schemes in function of the needs of print users. The first will allow them to print up to 50 pages per month for just 2,99€, an amount of actually reduced that could attract a high percentage of customers.For those who need a larger volume are the plans of € 4.99 per month for 100 pages and € 9.99 per month for 300 pages , which allows savings up to 70%, as the manufacturer assures. It is also important to add that those pages that are not printed can accumulate for the following month at no cost, although with a maximum of pages in each of the plans.

«These are very flexible and comfortable plans, as well as economic ones,» said Inés Bermejo, general director of the Printing Division of HP Inc. for Spain and Portugal . Our country is the sixth worldwide in which this service is introduced, although later HP will make the leap to markets like the United States. «We are launching it little by little due to the particular conditions of each country, especially in the delivery of the cartridges through courier,» the directive added.

The new service radically changes the way of dealing with printing. Until now, users had to take into account the amount of ink spent. It was not the same to print an eraser as an image with photographic quality in A4. Now, it doesn’t matter what is being printed or the amount of ink spent, but the number of pages that are printed. “With HP Instant Ink, the user can print all 50 pages in photographic quality if they wish. The monthly cost will remain the same. ”

HP DeskJet 3720, with half the usual size

The new HP DeskJet 3720 multifunction printer
The new HP DeskJet 3720 multifunction printer

Taking advantage of the launch of HP Instant Ink, the manufacturer has also announced the availability of its new series of HP DeskJet 3700 multifunction printers, which have a very small size of almost half that other models in its class but with benefits of print, scan and copy at the same height.

This time it is the HP DeskJet 3720 model that comes to the market for a price of € 69.90 and is aimed primarily at the generation of millennials, those who make intensive use of mobile devices and social networks.

More information about the models compatible with the HP Instant Ink service from manufacturer’s website .