AIMC has published a new edition of the report Navigators in the Network to trace an x-ray detailed user’s native country. A web surfer becoming more hooked to the online experience.

Spain is a country composed of so few inhabitants are increasingly hooked to the uses and possibilities of the internet. This is proved by the numbers of the nineteenth survey of users Boaters on the Network published by the Association for the Research of Media (AIMC). More than half of the by 14,800 citizens surveyed by this association admits that nearly always is connected. And 93.8 % recognizes that access the internet several times a day. This new way of experiencing the world has some aspect of dependence. The relationship between people and their computing devices and the internet has reached such a point of union that more than three-quarters of spaniards would “difficult” or directly “very difficult” to live without the internet. 7 out of 10 also it would be “difficult” or “very difficult” to live without your mobile phone.

from there, the unit plays back in most situations. Are most of those who do not want to spend time separated from her e-mail and instant messaging applications that allow them to remain close to their loved ones or work colleagues. Have mobile, but do not have the internet nor is the plate of good taste. 45 % of people do not imagine how it would be having to adapt to that course that does not so many years ago was a reality and widespread. The tie-in to the mobile can be explained by the usability of this device has been gaining in recent times, as it has become intelligent. Por the first time in history, the mobile phone has become the primary means of access to the internet of Spanish sailors. So it happens to 37.7 % of them compared to 31.8% who still lurk in the desktop computer as the first option. It should also be noted that 94.6 % of the Spanish surf the internet from the phone. Here we like a mobile phone than a tablet. And that 43 % of those who connect via mobile supports do it consistently. Only 1 of every 10 people would not be taking advantage of the phone to online activities several times a day.

The spaniards have been accustomed to the feeling of being connected. Currently spends more than 4 hours daily on the internet through devices such as the mobile the double of people from two years ago. Not in vain, the people are trained to do everything. From sending and receiving messages to check social networks, read news, enjoy videos, confirm bank statements, upload photos, buy products and services, listen to the radio… the possibilities are multiple. AIMC reveals that the viewing of series and films online is on the rise. In Spathe there are more newspaper readers who prefer to interact only with the electronic version to stay exclusively with the role. is 92.8 % of the Spanish to communicate by WhatsApp. 87 % use Facebook. And other alternatives social as Instagram are experiencing an increase in eye-catching users.

El 90 % of internet users already shop online. The Spanish navigator makes transactions online, is in favour of voting online and the payment for content protected by copyright, which can be accessed also online. Gives importance to web design responsive. It is increasingly likely to connect to the internet from your tv. Browse at home and in the workplace, but also in the middle of the street, gone up to a means of transport, in public places and centres of studies. Is increasing the use of geo-location services and GPS to locate or experience services, offers and even games. Although, yes, you do not want to provide too much personal information to the applications.

The proportion of spaniards who feel “very” or “enough” watched on the internet has grown up 7 points in a year, to 53% in 2016. Between what worries them most is the excessive advertisements online, and the speed of connection, in addition to its price, the security, privacy, and the malware. In terms of their preferences, the user chooses the Google Chrome browser, the mail service Gmail and the operating systems Windows 10 or Android.

Image: AIMC
Image: AIMC