So what reveals a study from Deloitte, that looks like one of the main challenges of these organizations for their “adaptation to new technologies”.

The digital transformation is one of the outstanding tasks for many companies. For example, the family businesses.

according To a Deloitte study on the EMEA region, a little more than 1 out of 4 companies of this type of next-generation has a strategy for digital transformation that can be considered strong to leave behind the traditional. The figure stands at 26 %.

Under the title The new generation of family-owned businesses: analysis of the ecosystem of business, this study specifies, in any case, that 35 % has already defined a strategy.

The percentage goes up if you ask who still consider this as a tool for operational improvement to technology. This is what holds a 45 % of those who have been involved in the investigation.

Access to technological innovations, or products and services would be, with 30% of the opinions, the third factor that promotes the business combinations.

“The challenge of family businesses today involves learning how to thrive in the ecosystem of business fluid and rapidly changing in which they are involved, as well as the same time preserving the company’s identity, the cohesion and values of the family”, declares Fernando Vázquez, partner in charge of Deloitte Private, who points out that “a high number of family businesses are adapting to the digital ecosystem what prevents them to take advantage of the numerous benefits derived from the innovation”.

in The end “the adaptation to new technologies” would be “one of their major challenges”.

members of the new generation managers, at the least, it looks like more aware of the impact of the digitization respect to other members of their family who also are actively involved in the organization.