the annual report by the Internet Society reveals that in 2015 will have occurred at the global level 1.673 security breaches with 707 million records exposed.

The Internet Society has published the results of their Report on Global Internet 2016, in the 59% of the users surveyed admitted that they would do business with a company that has suffered a security breach.

The report makes key recommendations to companies for build trust in the user in the online environment, and stresses that organizations have to do more to protect personal information online.

“according To the Online Trust Alliance, the 93% of data breaches are avoidable. Companies do not give you the steps needed to mitigate the cost of the gaps that occur” said Michael Kende, chief economist and member of the Internet Society.

Within the business, the retail sector represents 13% of all violations and 6% of all records stolen, while financial institutions accounted for 15% of the gap, but only 0.1% of the records stolen, indicating that these companies may have greater resistance to help protect their users.

The average cost of a breach of data is now $ 4 million, which has led to an increase of 29% with regard to 2013. The report notes that in 2015 we have produced 1.673 infractions with 707 million records exposed. The Internet Society calls upon the organizations to follow five recommendations to reduce the number and impact of the data theft at the global level.

it Is put to the users-who are the victims end of the data gaps — in the center of the solutions; increase transparency on the risk, incidence and the impact of the data breach; data security should be a priority -organizations must adapt to the standards of best practices-; increase accountability; and increase the incentives to invest in security.

The report has also raised the security threat posed by the Internet of things (IoT). With the forecast of billions of connected devices in 2020, the interconnected objects and sensors that can track locations, health care, and other daily habits are opening the doors of access to the user’s personal life, leaving the data exposed.