We’ve been hearing for a long time that information is power. This statement is more true today than ever. We live in the era of big data, data analysis, artificial intelligence or business intelligence, which are combined with unprecedented computing capacity and which is accelerating almost every day. In addition, cloud computing makes these technologies available to anyone who is interested in harnessing their potential.

In this context, companies are increasingly aware of the importance of supporting their decision-making with the use of data. Not surprisingly, data-driven companies obtain 70% higher revenue per employee and 22% more profit than those that do not base their decision-making on the use of data.

This is one of the most interesting conclusions of the study ‘The data-powered enterprise. Why organizations must strengthen their data mastery ’, produced by Capgemini. In addition, expert companies obtain other advantages. For example, customer satisfaction increases on average by 19%.

However, organizations do not appear to be harnessing the potential of data use. Thus, only half of the companies consulted base their decision-making on the use of data . Although not all sectors are the same. The banking industry stands out , since two out of every three entities surveyed (65%) affirm that their decisions are completely data driven. insurers (55%), telecommunications operators (54%), companies linked to health (53 %) and automotive (51%). On the opposite side are the manufacturing industry and retail (43%).

The situation is worse in Spain , since only 30% of companies recognize that their decisions are driven by data . We are only ahead of Italy (26%). The leading countries in data-driven decision making are United States (77%), Germany (69%) and United Kingdom (69%).

In addition, only 33% of Spanish companies monetize their data through products and services, well below the global average (43%). Also, only 15% quantify the value of their data, compared to the global average of 22%. We are also below the average in terms of the use of data in the creation of new products (30% in Spain compared to 37% globally), new business models ( 25% versus 37%) or the improvement in their competitiveness (33% versus 39%).

On the other hand, less than a third of national companies (30%) consider data sustainability when defining data governance (45% global average). We are at the same level as India and behind Singapore (31%).