In addition, it has added a function to share company catalogs and individual articles via links.

WhatsApp has set out to boost communications between companies and customers. To do this, it has announced a new way to start chats: using QR codes .

Users will be able to scan the QR codes that companies make available, either in their stores, purchase receipts or product packages , to contact them. After the scan, a chat will be opened accompanied by an optional default message by the company in question.

This means that the business WhatsApp number will no longer have to be added manually to the contacts to start talking.

This is a functionality designed for organizations that use the WhatsApp Business application or the WhatsApp Business API.

In addition, WhatsApp has announced a second novelty that will make it possible to easily disseminate the catalog of products and services offered by companies. And it is now both catalogs and individual articles can be shared through links on websites, social networks Facebook and Instagram and other places.

These catalog links are already available worldwide and are also designed so that users can send them to friends and family just by copying them.